The Green Economy
The Green Economy is defined as an economy that aims at reducing environmental risks and ecological scarcities, and that aims for sustainable development without degrading the environment. “Green” is a term recognized worldwide as synonymous with sustainability and social responsibility, and has become a relevant topic among local and global businesses, governments, and consumers. Innovative sectors include green energy, green technology, and green jobs.
With a .green web address, you can inform the public that you are taking steps to implement socially responsible green practices. You can build your brand in the green economy, be found and recognized, and achieve the highest visibility for your green initiatives.
Organizations that value and implement green and sustainability initiatives into their daily operations must have a market for their products and services, in order to thrive as a business and deliver their desired socially-responsible impact. Easily identifying those products and services benefits the producers, shareholders, and consumers, since they are increasingly choosing green.
Key findings of the Green Economy:
- A search of the term “green” showed more than 12 billion results.
- Sales of consumer goods from brands with a demonstrated commitment to sustainability have grown more than 4% globally, while those without grew less than 1%.
- 66% of global consumers say they are willing to pay more for sustainable goods, up from 55% in 2014 (and 50% in 2013). Consumers across regions, income levels, and categories are willing to pay more, if doing so ensures they remain loyal to their values.
- 73% of global millennials are willing to pay extra for sustainable offerings, up from 50% in 2014.
(Source: The 2015 Nielsen Global Corporate Sustainability Report)
- The Green Transition Scoreboard (GTS), which tracks private sustainability investments, jumped to $6.22 trillion.
- Green Investment to reach $10 trillion, investing at least $1 trillion a year by 2020.
(Source: Sustain Ethical Markets, Green Transition Scoreboard® Celebrates Earth Day With $6.22 trillion Blowing Past Mid-Mark to 2020 Goal, April 22, 2015)
- Green initiatives can save money. Reducing packaging materials, minimizing transportation costs and installing energy-efficient lighting are just some of the ways environmentally savvy companies are cutting costs.
- 66% of Corporate Executives see sustainability as a competitive necessity.
- 79% of small businesses in the U.S. strongly agree that offering green products and services gave their business a competitive advantage.
- 55% of global consumers willing to pay more for socially responsible products.
(Source: The Nielsen Global Survey on Corporate Social Responsibility June 2014)